Our Work

Real sites for real businesses

Every project is built to get leads, not just look good. Recent work across pools, electrical, personal training, construction, and security.

Pool builder | Northern Beaches, Sydney

Wright Pools

A concrete pool builder with 58 years of history, moving into high-end residential work. We took over a leaking ad account and a heavy landing page, rebuilt the funnel, and quote requests now land every week.

$500k+ of jobs quoted in less than 30 days of the new funnel going live.

• Meta Ads management: placement cleanup, retargeting rebuilt on real engagement, creative refresh cycle.
• Landing page cut from 461KB to 149KB so paid clicks actually become enquiries.
• Structured data and AI visibility work now has 2 of 3 AI engines citing Wright Pools.

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Electrician | Brookvale, Sydney

DM Electrical

A Level 1 and Level 2 Accredited Service Provider with a 4.9-star rating that Google and the AI engines could barely see. We rebuilt the site into 147 structured pages, unblocked the AI crawlers, and went after every tracked local search.

AI presence 17% to 47% now cited #1 by ChatGPT and Copilot for tracked local searches.

• Full rebuild: 147 pages of service and suburb coverage with schema on every one.
• Fixed the firewall rule that was blocking ChatGPT, Google AI Mode, and Copilot outright.
• Pages in Google search up from 39 to 57, AI assistant visits up 267%.

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Security firm | Ipswich, QLD

Tupper Security Services

A licensed Queensland security firm with a tired old website that no one could find. We rebuilt it from scratch around the suburbs and services that actually bring in work, then went after Google and the AI answer engines together. The brief was to compete with the Brisbane outsourcers across Ipswich, Silkstone, Springfield, and the Brisbane CBD without sounding like one of them.

Invisible to rank #2 on ChatGPT for "security company Ipswich" in under 10 days from launch.

• Multi-page site covering the seven services Tupper actually sells, plus dedicated suburb pages for the areas they patrol most.
• Brand and tone of voice tuned to a stressed buyer: calm, specific, no corporate filler. Licence numbers and depot named on the page.
• Built from day one to be quoted by AI answer engines, not just ranked on Google.
• Proper analytics, lead form, and tracking so every call and enquiry is measured back to a source.

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Personal Trainer | Dee Why

Mr PT Fitness

A Dee Why-based personal trainer running ads to a generic link-in-bio with no proper home for traffic to land on. We built a single-page site designed to turn cold ad clicks into booked discovery sessions, with the booking CTA always one tap away. Dark, high-energy aesthetic that matches the brand and respects the way most clients arrive: on a phone, mid-scroll.

• Single-page funnel built around one outcome: get the phone to ring or the form filled in.
• Mobile-first design that actually feels right on a phone, with proper image compression and fast load times.
• Local visibility setup so when someone Googles a personal trainer near Dee Why, Mr PT is in the conversation.
• Tracking wired up so every lead from Facebook and Instagram ads can be traced back to the campaign that earned it.

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Carpentry | Northern Beaches

Bark Construction

A multi-page trade site for a Northern Beaches carpenter quoting decks, pergolas, and renovations. Project photography drives the design, with a portfolio gallery, detailed service breakdowns, and a four-step process that pre-answers the questions homeowners ask before they pick up the phone.

• Multi-page site built around the work: home, services, portfolio gallery, the four-step process, and a contact page tuned for quote requests.
• Copy that prices honestly and names the trade. No corporate waffle, no "passionate craftsmen" filler.
• Local visibility setup that gets Bark in front of Northern Beaches homeowners actively looking for a carpenter.
• Phone-tap CTA on every screen so a tradesman quoting from a job site can call back in one tap.

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