Reach customers before they search. Meta Ads that convert.
Facebook and Instagram advertising for local service businesses in Sydney. Get in front of your ideal customers while they scroll — before they even think to Google it.
Why Meta Ads matter for local businesses
Google Ads catches people who are already searching. That's great — but it's only half the picture. Meta Ads (Facebook and Instagram) reaches people before they search — while they're scrolling their feed, watching stories, browsing Marketplace.
For local businesses, this is massive. You're getting in front of potential customers in your area before your competitors do. Someone in Manly sees your ad for deck building while they're scrolling Instagram on the couch. Two weeks later, when they actually need a builder, you're the name they remember.
Meta Ads also let you retarget people who've already visited your website. They checked your site, didn't enquire, and now your ad follows them around Facebook reminding them you exist. It works.
What's included
- Meta (Facebook & Instagram) campaign setup and management
- Audience targeting by location, interests, and demographics
- Ad creative and copywriting
- Retargeting campaigns for website visitors
- Lead form ads and landing page integration
- Meta Pixel and Conversions API tracking
- A/B testing of ad variants
- Monthly reporting on reach, leads, and cost per result
How we run your campaigns
We start by understanding who your ideal customer is and where they spend time online. Not every business needs the same type of campaign — a personal trainer targeting young professionals needs a completely different approach to a builder targeting homeowners.
Then we build targeted campaigns — whether that's lead generation (getting people to fill out a form or call you), brand awareness (getting your name in front of as many local people as possible), or retargeting (following up with people who've already shown interest).
Every campaign is monitored and optimised weekly. We're not the type to set it up and walk away. If something's not working, we change it. If something is working, we lean into it. You get a monthly report showing exactly where your money went and what it got you.
Meta Ads FAQ
How much should I spend on Meta Ads?
Most local businesses start at $300-1000/month in ad spend. We'll recommend a budget based on your goals, your area, and how competitive your industry is. You can scale up or down anytime — there's no minimum lock-in.
What's the difference between Google Ads and Meta Ads?
Google Ads catches people who are actively searching for what you do — they type "plumber near me" and your ad shows up. Meta Ads reaches people before they search — while they're scrolling Facebook, watching Instagram stories, or browsing Marketplace. Both work well together, and we often recommend running both.
Do I need good photos or video for Meta Ads?
It helps, but it's not essential to get started. We can create ad visuals that work using simple graphics, text overlays, and smart formatting. If you have photos or video from jobs, even better — real content almost always outperforms polished stock imagery.
How quickly will I see results?
Lead generation campaigns usually start generating enquiries within the first week. It takes 2-4 weeks to properly optimise targeting and creative, so results improve over time as we learn what works for your audience.
Is your business invisible to AI?
Free AI visibility audit within 24 hours. No lock-in contracts, no pressure.