Your Next Customer Won't Just Google You. They'll Ask AI.
ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search. When someone asks AI for a recommendation, it doesn't show ten links. It names two or three businesses. If yours isn't structured for AI, you're invisible.
Search has changed. Most businesses haven't.
- Sydney Elements
We help local service businesses get found, online and by AI
Trades
Electricians, plumbers, builders, painters, landscapers
Health & Fitness
Personal trainers, physios, studios, gyms, wellness
Professional Services
Accountants, lawyers, consultants, financial advisors
Hospitality
Cafes, restaurants, bars, catering, food trucks
Entertainment Venues
Theatres, live music, ticketed venues, attractions, event spaces
Home & Other Services
Cleaners, pest control, removalists, photographers, tutors
Everything your business needs to get found and get leads
Website Design & Build
Professional websites built for your business, structured so both humans and AI engines can read, understand, and recommend you.
SEO
Get found on Google Search and Maps. On-page optimisation, local keywords, Google Business Profile setup, and ongoing content.
AEO: AI Visibility
Get recommended by ChatGPT, Perplexity, and Google AI Overviews. Schema markup, structured data, E-E-A-T signals, and cross-platform optimisation. Different from SEO, this is about AI, not just Google.
Google Ads
Targeted ads that put your business at the top of search results for your area. You set the budget, we handle the rest.
Meta & Social Ads
Facebook and Instagram ads that reach people in your area before they even search. Lead generation, retargeting, and brand awareness.
Digital Marketing & Creative
Content strategy, brand messaging, and creative services. Everything else your business needs to stand out online.
Most of our clients work with us across at least 2–3 services. Let's chat about what you need →
See how it works
Understand
We start with a 15-minute call to understand your business, your customers, your area, and what's working (or not). We audit your current online presence and AI visibility.
Plan
We put together a tailored strategy: which services you need, what to prioritise, and how to get results. You see the plan before we touch anything.
Execute
We build, launch, and manage. Website, SEO, AEO, ads, whatever we agreed on. You get a preview before anything goes live, and ongoing management so you never have to think about it.
What AI engines use to decide who to recommend
ChatGPT, Perplexity, and Google AI Overviews cross-reference all of these signals before naming a business.
Your Website
- Schema markup (LocalBusiness, FAQ, Service, HowTo)
- Clear service descriptions with location
- E-E-A-T authority signals (about page, credentials, experience)
- FAQ content that answers real questions
- Fast load speed and mobile-friendly design
- Consistent NAP (name, address, phone)
Reviews & Reputation
- Google Business Profile reviews (volume + recency)
- Star rating and average score
- Review responses from the business owner
- Third-party reviews (Yelp, True Local, industry-specific)
- Sentiment and keyword patterns in review text
Google Business Profile
- Business category and service attributes
- Service area and location accuracy
- Operating hours and contact details
- Photos and posts (activity signals)
- Q&A responses
Directory Listings & Citations
- Yellow Pages, Hotfrog, True Local, Yelp
- Industry-specific directories
- Consistent NAP across every listing
- Backlinks from trusted local sources
- Chamber of commerce and association mentions
Social & Content Signals
- Facebook and Instagram business pages
- LinkedIn company profile
- Social engagement and activity recency
- Blog posts and published articles
- Video content (YouTube, embedded)
Trust & Authority
- Domain age and backlink profile
- Mentions in news or local media
- Certifications and qualifications cited
- Consistent information across all sources
- No conflicting or outdated data anywhere
Real results for real businesses
Four local service businesses now named by ChatGPT, Google AI Overviews, or Copilot for their core service, from the Sydney Northern Beaches to Queensland.
Mr PT Fitness
Personal training · Dee Why, Sydney
Custom site built around how Dee Why locals actually search for a trainer, layered with AEO so ChatGPT and Google AI Overviews name Mr PT as the answer. The diary fills itself now.
View case studyWright Pools
Concrete pools · Northern Beaches, Sydney
A 58-year-old pool builder moving into high-end residential work. We rebuilt the leaking ad funnel and run the Meta pipeline end to end, and quote requests now land every week.
View case studyTupper Security Services
Security firm · Ipswich, QLD
A licensed Queensland security firm with a tired old website that no one could find. We rebuilt it around the suburbs and services that actually bring in work, then went after Google and the AI answer engines together.
View on portfolioAKD Painting
Residential painting · Inner West Sydney
An established painter inherited from another agency with zero AI presence across 36 tracked prompts. We made AKD the name ChatGPT recommends, and those recommendations turn into booked jobs.
View case studyFrequently asked questions
What is AEO and how is it different from SEO?
SEO (Search Engine Optimisation) focuses on ranking your website in Google's traditional search results. AEO (Answer Engine Optimisation) goes further: it structures your site and online presence so AI tools like ChatGPT, Google AI Overviews, and Perplexity can read, understand, and recommend your business when someone asks a question. SEO gets you on the list. AEO gets you named as the answer. (We've covered this in detail in SEO vs AEO: what's the difference.)
Does my business actually need a website in 2026?
Yes. Word of mouth and a social media page aren't enough anymore. Over 68% of Google searches now trigger AI Overviews, and over a billion people use ChatGPT weekly, many for local recommendations. Without a properly structured website, AI tools can't verify or recommend your business. You're invisible to a growing share of potential customers.
How long does it take to build a website?
Most Amacca Digital sites go live within four weeks of our first call. We handle design, content, photos, SEO setup, and AEO markup. You get a preview link to check before anything goes public.
What does ongoing management include?
Text or email us whenever you need something updated: new photos, changed phone number, extra service added. We handle it within 24 hours. Management plans also include hosting, security updates, uptime monitoring, and monthly performance reports.
What types of businesses do you work with?
We work with local service businesses across Sydney, trades (electricians, plumbers, builders), health and fitness (personal trainers, physios, studios), professional services (accountants, lawyers, consultants), hospitality (cafes, restaurants, bars), entertainment venues (theatres, live music, ticketed attractions), and home services (cleaners, pest control, removalists). If you rely on local customers finding you, we can help.
Do you only work with tradies?
No. We started with trades businesses because Adam's brother is an electrician and the problem was obvious up close. But the same challenge, being invisible to AI and underperforming on Google, affects every local service business. We now work with personal trainers, accountants, cafes, professional services, and more across Sydney.
Can AI tools like ChatGPT actually recommend my business?
Yes. AI answer engines pull from publicly available data: your website, Google Business Profile, reviews, directory listings, and structured data. If your information is well-organised and consistent across these sources, AI tools can identify and recommend your business. The full method sits inside our AEO service, and our guide on getting recommended by ChatGPT walks through the practical steps.
Is your business invisible to AI?
ChatGPT, Perplexity, and Google's AI Overviews are answering your customers' questions right now. If your business isn't showing up, a competitor is. Get a free AI visibility audit, we'll show you exactly where you stand.