Mr PT Fitness
Personal Training — Sydney
AI Visibility Score: 22 → 68 in 4 weeks
The Challenge
A great PT that AI tools couldn’t find
Mr PT Fitness is a well-established personal trainer with 10+ years experience and 500+ clients. But when people started asking ChatGPT or Perplexity for the best personal trainers in Sydney, Matt wasn’t showing up. His existing site lacked the structured data and content depth that AI tools need to surface local businesses.
- No structured data — AI tools had nothing machine-readable to work with
- Thin content — not enough detail for AI to confidently recommend
- Inconsistent directory presence and NAP data
- Invisible to ChatGPT, Perplexity, and Google AI Overviews for local PT queries
Results
Before & after — 4 weeks of optimisation
AI Visibility Score
22
68
Measured across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Structured Data
None
Full
LocalBusiness + Service + Review schema (JSON-LD)
AI Search Presence
Not found
Appearing
Now surfacing for “best personal trainer Sydney” queries
Content Depth
Thin
Rich
Expanded service pages, testimonials, and training details
Directory / NAP
Partial
Consistent
Name, address, phone corrected across all listings
3+
Confirmed leads from AI-driven search in the first 4 weeks
Clients who found Matt through AI search tools
Ongoing optimisation in progress
What We Did
Making AI tools recommend the right PT
- Added comprehensive LocalBusiness + Service structured data (JSON-LD)
- Optimised all content for AI readability and local fitness intent keywords
- Built out detailed service descriptions with pricing, process, and differentiators
- Structured testimonials and transformation results for AI extraction
- Fixed directory listings and NAP consistency across all platforms