Mr PT Fitness
Personal Training — Sydney
AI Visibility Score: 18 → 74 in 4 weeks
The Challenge
A great PT that AI tools couldn’t find
Mr PT Fitness is a well-established personal trainer with 10+ years experience and 500+ clients. But when people started asking ChatGPT or Perplexity for the best personal trainers in Sydney, Matt wasn’t showing up. His existing site lacked the structured data and content depth that AI tools need to surface local businesses.
- No structured data — AI tools had nothing machine-readable to work with
- Thin content — not enough detail for AI to confidently recommend
- Inconsistent directory presence and NAP data
- Invisible to ChatGPT, Perplexity, and Google AI Overviews for local PT queries
Results
Before & after — 4 weeks of optimisation
AI Visibility Score
18
74
Measured across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Structured Data
None
Full
LocalBusiness + Service + Review schema (JSON-LD)
AI Search Presence
Not found
Appearing
Now surfacing for “best personal trainer Sydney” queries
Content Depth
Thin
Rich
Expanded service pages, testimonials, and training details
Directory / NAP
Partial
Consistent
Name, address, phone corrected across all listings
3+
Confirmed new customers from AI-driven search in the first 4 weeks
Paying clients who found Matt through ChatGPT, Perplexity, and Google AI Overviews
Proof
Ranked #1 by ChatGPT for “best PT in Dee Why”
When prospective clients ask AI tools who the best personal trainer in Dee Why is, Mr PT Fitness is now the first name returned — ahead of long-established gyms and studios.
Ongoing optimisation in progress
What We Did
Making AI tools recommend the right PT
- Added comprehensive LocalBusiness + Service structured data (JSON-LD)
- Optimised the Google Business Profile (GBP) — categories, services, posts, and Q&A for local PT intent
- Optimised all content for AI readability and local fitness intent keywords
- Built out detailed service descriptions with pricing, process, and differentiators
- Structured testimonials and transformation results for AI extraction
- Fixed directory listings and NAP consistency across all platforms
- Published AEO-optimised blog content targeting local fitness queries (suburb + intent pairs)