Digital marketing that gets you found, and recommended
Everything your business needs to show up on Google, get recommended by AI, and turn visitors into customers. No lock-in contracts, no jargon.
Every business is different. We tailor what we do to your industry, your area, and your goals. Most clients run 2–3 services together. Have a look below, then get in touch for a free audit.
Get in touchWebsite design & build
Custom-built, no templates. Every AMACCA site is designed from scratch for your business, fast, mobile-first, and built so both Google and AI can understand you.
- Built from scratch, never a template
- Loads in under 2 seconds on mobile
- Structured so AI knows exactly what you do
What's included in a custom website build?
Design, copywriting support, photography guidance, on-page SEO, AEO schema markup, mobile optimisation, Google Business Profile alignment, and Lighthouse-ready performance. We also migrate any existing content and handle the SEO-safe launch so you don't lose rankings.
Read more about website design →Ongoing management
Your site isn't set-and-forget. We handle updates, hosting, security, uptime monitoring, and send you a monthly report so you never have to log in to anything.
- Unlimited content updates
- Monthly performance report
- We fix it before you notice it broke
What does ongoing website management include?
Hosting, SSL, daily backups, security patches, uptime monitoring, unlimited small content edits, broken-link checks, speed monitoring, and a monthly report that ties traffic, calls, and AI mentions back to the work we're doing. Text or email any change and we handle it within 24 hours.
See our ongoing plans →SEO: Search Engine Optimisation
Get found on Google Search and Google Maps for what your customers are actually typing. Local keywords, technical SEO, and a Google Business Profile that converts.
- Rank on page 1 for your real search terms
- Show up in the local map pack
- Steady organic traffic that compounds
How long does SEO take to work?
Expect 3 to 6 months for meaningful movement on competitive keywords. Technical fixes, schema, and a tuned Google Business Profile can lift visibility within weeks, but ranking growth compounds. We set quarterly goals, report monthly, and focus on the keywords your actual customers type, not vanity terms.
Read more about SEO →AEO: Answer Engine Optimisation
When someone asks ChatGPT, Perplexity, or Google AI Overviews for a trusted local business, AI names one or two, not ten. AEO is how you become one of them.
- Cited by name in AI answers
- Schema and E-E-A-T signals AI trusts
- Consistent presence across every answer engine
What is AEO in plain English?
AEO (Answer Engine Optimisation) is how you get named when someone asks ChatGPT, Claude, Perplexity, or Google's AI Overviews for a trusted business. AI models don't rank ten blue links, they name one or two. AEO is the work of making sure yours is one of them: clean schema, consistent business data, real reviews, and authoritative content that AI can extract and cite.
Read more about AEO →Google Ads management
SEO takes months. Google Ads puts you at the top of results today. We build, manage and optimise campaigns so you get calls from people already hunting for your service.
- Top-of-page placement from day one
- Keyword targeting in your service areas
- Lower cost per call every month
When does Google Ads make sense for a service business?
When you need calls this week, not this quarter. Google Ads works best for high-intent, urgent searches, "emergency electrician Sydney", "tax accountant near me", where the customer is ready to book. We pair ads with SEO and AEO so paid traffic funds long-term ranking growth instead of replacing it.
Read more about Google Ads →Meta & social ads
Facebook and Instagram reach people before they even know to search. We run targeted campaigns, creative, and retargeting that actually convert, not just rack up likes.
- Targeted by location, interest and behaviour
- Retargeting for site visitors and past customers
- Lead form ads that skip the landing page
How do Meta Ads differ from Google Ads?
Google Ads capture people who are already searching. Meta Ads (Facebook and Instagram) reach people before they search, through interest, location and behaviour targeting, and are the best channel for retargeting previous site visitors. Most of our clients run both: Google for intent, Meta for awareness and re-engagement.
Read more about Meta Ads →Website refresh & redesign
Already have a site that isn't pulling its weight? We rebuild the bones, tidy the copy, and ship it modern, fast, and ready for AI, without starting from scratch.
- Fix performance and SEO issues first
- Modern redesign without losing your brand
- SEO-safe migration with no traffic loss
Should I refresh my website or rebuild it from scratch?
Refresh if your current site ranks, converts, and just looks dated, we can keep the URLs, schema, and search equity intact while rebuilding the design and performance. Rebuild if the foundations are broken (slow, bad mobile, wrong structure) or if your business has outgrown it. We scope both after a free audit.
Read more about website refreshes →Digital marketing & creative
Beyond the website, content strategy, brand messaging, and the creative that ties everything together so every channel tells the same story.
- Quarterly strategy and content planning
- Blog, email and social content produced for you
- Reporting that maps every lead back to a channel
What does ongoing digital marketing actually produce?
A quarterly strategy, a monthly content calendar shipped on time, blog posts targeted at the questions your customers ask AI and Google, social content built around your brand voice, email sequences for existing customers, and one report that ties every lead back to the channel that produced it. No random acts of marketing.
Read more about digital marketing →How our services compare
A quick side-by-side of the four channels most of our clients ask about. The honest answer is you'll usually want more than one, they compound.
| Channel | What it does | Time to results | Cost style | Best for |
|---|---|---|---|---|
| SEO | Ranks you in Google's organic search results and the local map pack. | 3–6 months | Monthly retainer | Long-term, compounding visibility on keywords customers actually type. |
| AEO | Gets you cited by ChatGPT, Claude, Perplexity, and Google AI Overviews. | 4–12 weeks | Project or monthly | Being named as the answer when customers ask AI for a recommendation. |
| Google Ads | Puts you at the top of Google for high-intent searches right now. | Days | Ad spend + management fee | Urgent, high-intent services where customers book fast. |
| Meta Ads | Reaches people on Facebook and Instagram by interest, behaviour, and retargeting. | 1–2 weeks | Ad spend + management fee | Awareness, retargeting, and lead forms for considered purchases. |
Frequently asked questions
Straight answers to what people ask us before signing on. Don't see your question? Get in touch and we'll answer it.
What is AEO and how is it different from SEO?
SEO (Search Engine Optimisation) is about ranking your website in Google's traditional search results. AEO (Answer Engine Optimisation) is about getting your business named directly when someone asks ChatGPT, Claude, Perplexity, or Google's AI Overviews a question. SEO gets you on the list of blue links. AEO gets you cited as the answer. AMACCA does both, because most potential customers now do some of their research through AI before they ever click a search result.
How much does a website cost with AMACCA?
Websites are quoted per project based on scope, number of pages, whether you need custom content or copywriting, integrations like booking systems or ecommerce, and ongoing management. Every site is custom-designed from scratch, not built on a template, so we scope to your business rather than forcing you into a tier. Most projects land in the $2,000–$5,000 pocket, agency-quality custom design and SEO/AEO foundation, without the $10,000–$20,000 agency invoice. For the full breakdown of what drives website cost see our website cost guide, or get in touch for a tailored quote within 24 hours.
How much does SEO cost per month?
SEO is a monthly retainer sized to your market. How competitive your industry is, how many locations or service areas you target, and whether you already have a strong site all affect the scope. We don't publish fixed pricing because honest SEO cost depends on what it takes to move you up the rankings in your market. We quote transparently after a free audit so you know exactly what you're paying for.
Do you lock clients into long contracts?
No long-term lock-in. Ongoing services like SEO, AEO, and ad management have a 3-month initial term, long enough for the work to start showing results, and go month-to-month after that. You can cancel any time after the initial 3 months with 30 days' notice. We'd rather earn the renewal every month than trap you in a 12-month contract.
How long does SEO take to work?
Expect 3 to 6 months before you see meaningful movement in rankings and traffic. Some wins come faster, fixing technical issues, claiming and optimising your Google Business Profile, and adding schema can lift visibility within weeks. But ranking growth for competitive keywords is compounding work. This is why we combine SEO with AEO and paid ads: paid ads buy you visibility today while SEO and AEO build the long-term moat.
What types of businesses does AMACCA work with?
We work with established service businesses that are ready to invest in growth: trades (electricians, plumbers, builders, painters), professional services (accountants, lawyers, consultants), health and fitness (personal trainers, physios, clinics), hospitality (cafes, restaurants, venues), and home services. Our sweet spot is businesses with a track record and the budget to do marketing properly, not side hustles or brand-new start-ups. If being found on Google and recommended by AI would move your business forward, we can help.
How long does it take to build a website?
Most AMACCA websites go from kickoff to live in 2 to 4 weeks. Simpler brochure sites can be faster; larger sites with custom copy, photography, and integrations take longer. We share a preview link before anything goes public so you can review every page in context.
Which AI answer engines does AMACCA optimise for?
ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google's AI Overviews, Microsoft Copilot, and emerging engines like Apple Intelligence. The underlying signals, schema markup, E-E-A-T, consistent business data across the web, Google Business Profile, reviews, and authoritative content, matter to all of them. We optimise once, properly, so you show up across every major answer engine.
Do you run both Google Ads and Meta (Facebook and Instagram) Ads?
Yes. They solve different problems. Google Ads captures people actively searching ("emergency electrician near me"), high intent, high conversion. Meta Ads reach people before they search, through interest and behaviour targeting, and are the best channel for retargeting and lead forms. Most of our clients run both once their website is converting well. We manage the campaigns, creative, and reporting end to end.
Where is AMACCA based and do you work with businesses outside Sydney?
AMACCA is based in Sydney, on the Northern Beaches, and works with clients Australia-wide. Digital marketing, website design, SEO, AEO, and ad management are all delivered remotely, so location doesn't change what we can do for you. We have clients across NSW, Victoria, Queensland, and WA.
Is your business invisible to AI?
ChatGPT, Perplexity, and Google's AI Overviews are recommending businesses right now. If yours isn't one of them, let's fix that. Free AI visibility audit within 24 hours.