G'day, I'm Adam.
I've spent years working in digital strategy, helping small and medium businesses figure out how to actually use the internet to get more customers. Not in a vague "let's optimise your funnel" way. In a practical, "here's what to do and why" way.
My background is in HubSpot, SEO, PPC, and building digital strategies that actually translate to revenue. I've worked with enough businesses to know that most of them are overcomplicating it.
The lightbulb moment
It started with tradies. My brother's an electrician, and I kept seeing the same problem up close: businesses that were great at what they did but completely invisible online. Website from five years ago on Wix, no Google presence, relying entirely on word of mouth. And it wasn't just him — nearly every local service business I came across was in the same boat.
But the problem goes way beyond trades. Personal trainers, accountants, cafes, consultants — any business that relies on local customers finding them is dealing with the same challenge. Their potential customers are increasingly asking ChatGPT, Perplexity, and Google's AI Overviews for recommendations. And those AI engines only recommend businesses with the right kind of digital presence: structured, authoritative, and built to be understood by machines, not just humans.
That's why I started AMACCA. Digital marketing that works in the AI era: built fast, managed ongoing, priced fairly. No jargon, no $10k agency retainers, no Wix.
Not just a web designer
I come from a digital strategy background. I think about how your website fits into your whole marketing picture: how it ranks on Google, how AI Overviews cite it, how ChatGPT and Perplexity surface it when someone asks who to call, and how it turns visitors into phone calls.
AEO (Answer Engine Optimisation) is where local business marketing is heading, and most web agencies haven't caught up. When you work with AMACCA, you're getting someone who understands how to get your business recommended by AI, found on Google, and converted into paying customers.
What I bring to the table
Before AMACCA, I spent years working in digital strategy for small and medium businesses. My toolkit includes HubSpot (CRM, marketing automation, sales pipelines), technical SEO, Google Ads, and conversion rate optimisation. I've helped businesses across industries build digital systems that generate leads, not just look good on a screen.
I also understand how AI answer engines select and cite businesses. The models behind ChatGPT, Google AI Overviews, and Perplexity pull from structured data, review signals, content authority, and consistent local listings. I build every site to meet those criteria from day one: schema markup, E-E-A-T signals, FAQ content, and clean information architecture that AI tools can parse.
For local service businesses, this matters because your competitors are still building sites that only target traditional Google search. The ones who get their AEO right now will own the AI recommendation space before it gets crowded.
Straight talk, fast delivery, no lock-in
I work directly with every client. No account managers, no junior handoffs. You tell me about your business on a 15-minute call, and I build a site that reflects what you actually do and where you do it. Most sites are live within a week.
Once your site is up, I manage it ongoing. Need a photo swapped, a new service added, or your phone number updated? Text me and it's done within 24 hours. I also monitor your AI visibility and update structured data as search engines evolve their AI features.
Every plan comes with transparent pricing, no lock-in contracts, and a monthly performance report so you can see what's working. If you want to leave, you keep your site and your domain. No hostage situations.
Questions about working with AMACCA
What types of businesses do you work with?
We work with local service businesses across Sydney — trades (electricians, plumbers, builders), health and fitness (personal trainers, physios), professional services (accountants, lawyers), hospitality (cafes, restaurants), and home services (cleaners, pest control). If you rely on local customers finding you, we can help.
What areas of Sydney do you cover?
I work with businesses across all of Sydney. Most of my clients are on the Northern Beaches, North Shore, and Eastern Suburbs, but the service is remote, so we can work together regardless of where your business is based.
Will I own my website?
Yes. You own the site, the domain, and all the content. If you ever want to move on, everything is yours to take. No lock-in, no penalties.
What's your background in digital marketing?
I've worked in digital strategy, HubSpot implementation, SEO, and paid ads for years across multiple industries. I specialise in helping local service businesses build digital presences that generate actual leads, with a focus on emerging AI search channels.
How is AMACCA different from a web design agency?
Most agencies design a site and hand it over. I build sites with AEO and SEO baked in from day one, then manage them ongoing. You get a strategist who thinks about how your site performs across Google, AI Overviews, ChatGPT, and Perplexity, not just how it looks.
Is your business invisible to AI?
Most local businesses are. Let's find out where you stand: free AI visibility audit, no pressure, within 24 hours.