DM Electrical
Level 1 & Level 2 electricians · Northern Beaches, Sydney · dmelectric.com.au
AI presence 17% → 47% · Cited #1 by ChatGPT and Copilot
The Challenge
A 4.9-star electrician the AI engines couldn’t read
DM Electrical is a Level 1 and Level 2 Accredited Service Provider based in Brookvale, with a 4.9-star Google rating from 68 reviews and work spanning homes, businesses and network-level jobs across Sydney. Almost none of that authority was reaching Google or the AI engines.
- A firewall rule was blocking AI crawlers outright, so ChatGPT, Google AI Mode and Copilot could not read the site at all
- ChatGPT showed DM Electrical on zero of the five tracked local searches at baseline
- The old site ran on a drag-and-drop builder, slow to edit and thin on the structure search engines reward
- Duplicate page addresses were splitting Google ranking credit between two versions of the same page
What We Did
Replaced the builder site with 147 hand-coded pages
- Rebuilt the entire site by hand: 147 pages, including 7 service pages and 109 suburb pages, each with its own local content
- Moved every page to clean web addresses with permanent redirects so existing ranking history carried across
- Removed the firewall rule blocking AI crawlers and published llms.txt files so AI engines can read the whole site
- Built the structured-data stack out to 486 JSON-LD blocks with zero errors, all pointing at one verified business entity that carries the 4.9-star rating
- Added customer-question FAQ sections with matching schema to the homepage and service pages
- Published an EV-charger guide written so AI assistants can quote its answers directly
- Rewrote 37 suburb-page descriptions and tightened page titles for stronger local search
- Fixed the sitemap issue flagged in Search Console and rebuilt the sitemap to cover all 147 pages
- Moved tracking to a faster direct setup with click-to-call conversion tracking, and built seven fast-loading Google Ads landing pages
Results
Named by the engines that matter
AI Search Presence
17%
47%
Share of tracked results across ChatGPT, Google AI Mode and Copilot where DM Electrical appears, measured monthly against three local competitors
ChatGPT Local Results
0/5
3/5
Tracked local searches where ChatGPT now shows DM Electrical, up from none
Pages Appearing In Search
39
57
Pages earning Google impressions after the sitemap fix and suburb-page rewrite
Structured Data
4/10
8/10
Live schema scan after the full-site sweep, 0 parse errors across 486 blocks
Visits From AI Assistants
3
11
28-day sessions referred by ChatGPT, Perplexity, Gemini and Copilot, up 267%
#1
Cited as the top source by Copilot for “level 2 electrician near Brookvale” and by ChatGPT for “emergency electrician Manly”
Tracked live across ChatGPT, Google AI Mode and Copilot
The Work
A site that finally shows the standard of the work
The new site runs on real project photography, real reviews and a page for every suburb DM Electrical serves, from Manly to Mona Vale. It loads fast, reads cleanly, and gives Google and the AI engines every reason to recommend the business.
Ongoing SEO and AI-visibility retainer in progress
Your Turn
Is AI search recommending your business?
If ChatGPT can’t read your site, it can’t recommend you. We’ll check where you stand and show you exactly what to fix.
Talk to us