Bark Construction
Carpentry & Renovations — Northern Beaches, Sydney
AI Visibility Score: 17 → 61 in 4 weeks
The Challenge
Invisible to AI search — and losing leads because of it
Bark Construction is a two-man carpentry team with 10+ years experience and a strong reputation on the Northern Beaches. But without a website, they were completely invisible to the AI tools potential customers are increasingly using to find local trades.
- No website — Instagram only, no crawlable content for AI or search engines
- Inconsistent or missing directory listings
- NAP (Name, Address, Phone) flaws across existing listings
- Zero presence in ChatGPT, Perplexity, or Google AI Overviews
Results
Before & after — 4 weeks of optimisation
AI Visibility Score
17
61
Measured across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Website Pages
0
13
10 pages + 3 blog posts targeting local keywords
Structured Data
None
Full
LocalBusiness + BlogPosting JSON-LD schema
Directory Listings
Inconsistent
Corrected
NAP consistency fixed across all listings
AI Search Presence
Not found
Appearing
Now surfacing in local AI queries for Northern Beaches trades
3+
Confirmed high-value leads in the first 4 weeks
From AI-driven and organic search
Ongoing optimisation in progress
What We Did
From zero to AI-visible in 4 weeks
- Built a 10-page website optimised for AI crawlability and local search
- Implemented LocalBusiness + BlogPosting structured data (JSON-LD)
- Published 3 long-tail blog posts targeting “carpenter northern beaches” queries
- Fixed NAP inconsistencies across directory listings
- Established consistent business identity across all digital touchpoints